How to avoid the wrong business

What to look for in choosing a business and how it helps you in your current business

Finding a poor business will not lead to success. This is a very big problem. It should not be overlooked. To help you out with this problem you need to understand why it is a problem and why you should not ignore it. Then I will tell you how to avoid the problem.

Choosing the ‘wrong business’ will result in

Losing valuable time
Why would you want to spend hours and hours of your valuable time on a business that isn’t worth it? It is hard to convince people to join a business that has very few good characteristics. So as a result very few people will join. You have nothing of quality to offer them by joining.

Here is what a person thinks when deciding to join a business.

What does this business have to offer me?

What am I getting in exchange for my time, money…

How can I benefit by joining this business?

Knowing these questions gives you a lot of valuable information. If you know the answer to these questions you will be able to sell what you have to offer much better. With a business that has very little to offer you will have a hard time coming up with a good answer to those questions.

Losing money
By investing money in a poor business you are spending money that you most likely will not get back from the business. This may cause you to invest more money. That is a big mistake and it happens all the time. This is very important - if you’re not making money why invest more money?

If you’re not spending any money remember the fact that ‘time is money’ you could be making money by investing you time in another business such as a good quality business that has a characteristic like residual income (continues payment for one effort).

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